The Influence of Seasonal Themes on Player Engagement and Revenue in Online Gambling: An In-Depth Analysis of Easter Promotions
The online gambling industry has long capitalized on seasonal events and cultural festivities to drive player engagement and boost revenue. Among these, Easter stands out as a pivotal period where operators deploy targeted promotions, themed games, and marketing campaigns to attract both new and existing players. Understanding how Easter-themed initiatives impact player behaviour requires a […]